Expanding Business Services -- Using Web Resources

Utilizing Internet resources is a valuable tool for Workforce Development Programs. Websites are now being used to provide information relevant to the needs of their customer base. During this session we explore key qualities for developing and maintaining a website that increases use by business customers.

Participants will explore what companies are doing to provide value-added services and information on their website. Organizations that provide value to customers substantially increase the performance outcomes. Information will be given on One-Stop Center Websites that are on the cutting edge of business information. In addition, valuable website links are presented with suggested articles that can be displayed on the agencies website.

A key element of this session is the exploration of avenues to increase One-Stop Center brand recognition. The effectiveness of a website is evaluated by it’s usage. Developing and actively maintaining a value-added e-mail campaign requires state-of-the-art website management to increase customer access to One-Stop Center websites and business centers. Providing techniques that address business needs in a “user friendly” format is in demand.

Individuals attending the presentation learn about small business trends, gain an understanding of why job retention is so financially important to the business community and review the financial results of companies that have successfully reduced turnover problems. And as an added feature, participants receive a list of valuable website addresses for obtaining information relevant to helping business customers succeed.